Hi, I’m Emilia!

A brand strategist designing brands with soul and stories with purpose for the world of hospitality.

My focus

I specialise in shaping brand narratives and experiences that connect strategy with emotion. Focused on hospitality, wine, and lifestyle brands, I merge analytical insight with creative direction to build authentic, sensorial identities and strategies that resonate and inspire.

With a background in marketing, digital project management, and a Master’s in Brand Design for hospitality, I blend analysis and creativity to craft authentic, impactful identities and experiences.

My work always begins with insight and comes to life through emotion-driven design.

  • Strategic Storytelling

    into a clear brand positioning, narrative, and messaging framework

  • Interdisciplinary Communication

    to bridge the gap between analytical frameworks and creative execution

  • Insight & Research Analysis

    of market trends, audience behaviours, and cultural context

TAULA

In Progress.

See Project

Projects

MIRADA

Brand strategy and concept development for a digital-detox retreat in Priorat, Spain, designed for Gen Z and Millenial travellers.

See Project

HOUSE OF NINE

Brand strategy and relaunch positioning for Florence’s first luxury members club and its signature restaurant.

See Project

SAN CASCIANO CLASSICO

Strategic brand positioning and unified communication platform for a consortium of 29 Tuscan wineries.

See Project

FATTORIA CIGLIANO DI SOPRA

Brand identity system and narrative design highlighting the heritage and vintages of a boutique Tuscan winery.

See project